THE USE OF SOCIAL MEDIA IN KPOP: MUSIC SHOWS

SURPRISE! I guess you didn't expect me. But I'm back. With an extra post. Yeah. Ha. Ha. ok

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Hi guys! Bet you didn't expect me again (two posts in a week? Who are you?!)! I'm here to bring you all a surprise post! Rest assured, next week we will still have our usual post about a social media platform, but today, we will talk about how music shows drive fan engagement through the use of social media. So let's get started!

Each week, from Tuesday to Sunday, music shows run each night where promoting artists (those who have just released new music, regardless if they are K-pop groups or not) have the chance to win a music show trophy. How does this relate to social media you may ask? Well, each music show has their own set of criteria from which scores are generated to determine the winner. And in pretty much all the shows, social media presence (generally YouTube views) is used as a criterion for selecting the winner. The percentage SNS/ YouTube views/ Social Media weighs into the final vote is as follows:

The Show (Tuesday): 20%, music video views Show Champion (Wednesday): 20% Idol-Champ Pre-Voting, 20% Genie Pre-Voting (40% total) M Countdown (Thursday): 20%, YouTube music video views + social media 'buzz' Music Bank (Friday): 0% Show! Music Core (Saturday): 10%, music video views Inkigayo (Sunday): 30%, YouTube music video views

As you can see, social media-related activity (mostly YouTube streaming) has a relevant chunk of the total criteria. But what does this does mean for fans? Ultimately, this leads to more engagement and a larger social media presence for groups. For example, fan-sites or even just regular fans of the group may encourage their followers/other fans to vote for their favourites (if illegible for a win). 'Streaming sessions' may also be held where fans mark a specific timeframe (or the entire day for the extremely passionate!) to have their group's music video looping on multiple devices to boost views for a higher score. Anything to see their faves lift the trophy at the end of the night!!

An example of a mass-streaming guide

I hope you all enjoyed this extra post! Of course, next week we will resume with the regular content, with a look at live-streaming service, V-LIVE! Catch you all then! x)

​Isaac, 23/08/19 (Last Updated, 26/08/19)

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